PricingFree to breathe.
Free to breathe.
Plus to go further.
The ritual is free, forever. Plus adds the memory, the proof, and the patterns that turn one held breath into a quit that sticks.
Free
£0
Forever. No card needed.
- The Hold, unlimited — breathe through any craving
- All four craving strengths, mild to full send
- Your running count of cravings breathed through
14-day free trial
Plus
£9.99/mo
or £99/year. Free for 14 days, then billed. Stay on Free if you don’t upgrade.
- Everything in Free
- Your Companion: the chat that learns your triggers
- Insights: money saved, time back, lung recovery, made yours
- Rewind: your week, replayed and shareable
- Early access to every new feature
Prices in GBP. Your data stays yours on every plan.
Questions, answered.
Is the free version actually useful?
Completely. The Hold is the whole ritual, and it’s free forever. Plus adds everything that turns the moment into momentum: the companion, the proof, the patterns.
Can I cancel anytime?
Yes, in a tap. If you cancel, you keep Free and never lose your history.
Do I need a card to start?
No. Free needs nothing. You only add payment when you choose to go Plus.
What’s still coming to Plus?
Trigger detection and more, included as they ship. Going Plus now means you get every new feature first.